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The Apprentice

BBC One Reality 3.3/5 · 17 votes

What it is

The Apprentice sees fourteen candidates, competing against each other for a position at Lord Alan Sugar's company. Each week the candidates take part in a task set by Lord Sugar. Each team will have a Team Leader who managers that group for that task. The team that performs the best will win a reward and avoid the boardroom. The losing team will be summoned to the boardroom where their team leader will be forced to pick two people in their team who we join them in the boardroom and a chance to be fired. After twelve weeks Lord Sugar will be left with his Apprentice, who will work for him at a salary of £100,000. Lord Sugar is very busy so he has Nick and Karen, who act as his eyes and ears, to inform him of what's going on.

Episode highlights

Last episode

The Final

s20e12 · 2026-04-16

Next episode

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Episode guide

14 this season · 274 total
s03e01 Coffee 2007-03-28 20:00

Coffee

s03e01 · 2007-03-28 · 20:00

Alan sets a series of tasks designed to push some of the brightest and best young businesspeople in the country to the limit.

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s03e02 Dog Accessory 2007-04-04 20:00

Dog Accessory

s03e02 · 2007-04-04 · 20:00

The teams are set the task of designing a new dog accessory to pitch to pet stores across London.

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s03e03 £200 Business Start Up 2007-04-11 20:00

£200 Business Start Up

s03e03 · 2007-04-11 · 20:00

Forty years ago, Sugar started his first business selling car aerials with just 100 pounds and a white van to his name. Now he wants the candidates to prove they can do the same. They have just one day to start a business from scratch and make as much money as they can.

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s03e04 Sweets 2007-04-18 20:00

Sweets

s03e04 · 2007-04-18 · 20:00

Sir Alan sets the teams the task of manufacturing sweets to sell at one of the country's top tourist attractions – London Zoo. Their target market are the toughest consumers in the world: parents and children. It's Ghazal and Adam's first turn as team leaders, and they and their budding Willy Wonkas must decide if their sweets should appeal to health conscious parents or sugar crazed kids. Then the teams must do something special to stand out against the Zoo's star attractions – the monkeys, lions and tigers. With over 3000 potential customers the teams adopt unique selling approaches – from the charm offensive to the hard sell. But when one team tries to stretch the truth it lands them in trouble. In the boardroom, Sugar is not so sweet to the losing team – and one of them is about to get fired.

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s03e05 Photography 2007-04-25 20:00

Photography

s03e05 · 2007-04-25 · 20:00

As Sir Alan's search for an apprentice approaches the half way point, he decides to throw the candidates completely out of their comfort zone. He calls them to Christie's in London's St. James, where works of art regularly sell for hundreds of thousands of pounds, where their task is to sell art photographs of their choosing in a trendy East London gallery. The teams are split on the best approach; should they go for the kill or do artists and their customers prefer a softly softly approach? If all goes well, the teams could sell thousands of pounds worth of photography. But one team has to lose – and after a grilling from Sir Alan in the boardroom, one person in that team will get fired.

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s03e06 French Market 2007-05-02 20:00

French Market

s03e06 · 2007-05-02 · 20:00

The ten remaining candidates face their toughest sales challenge yet, as they have to sell British food to French people in France. With market stalls laid on by Sugar in a northern Gallic town, the teams spend a day sourcing produce in Kent before crossing the Channel to flog their British grub to the fussiest foodies in Europe. Paul has a brainwave about an old army cooking technique he thinks will give his team the advantage, while on the other team Lohit spends his time trying to calm the conflict brewing in his troops. With hardly a word of French between them and centuries of gastronomic prejudice to overturn, will the teams sink or swim across the channel? In the boardroom, Sir Alan is stunned by the results, and a shocking revelation is made by two of the candidates.

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s03e07 Ten Items to Buy 2007-05-09 20:00

Ten Items to Buy

s03e07 · 2007-05-09 · 20:00

The candidates have one day to buy ten items from a list for the least money possible, and get back to the boardroom by 6pm. The task is about negotiation, but Alan has thrown a tricky item into the list to put their research skills to the test too. Simon gets his first outing as project manager, but his erratic behaviour upsets his team. On the other team, Adam has to manage his nemesis, Katie.

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s03e08 Trainers 2007-05-16 20:00

Trainers

s03e08 · 2007-05-16 · 20:00

The candidates have to create a new brand of trainer. Alan has laid on one of the country's top advertising agencies for them to work with, but the creativity is all theirs. They have to come up with a name and logo for their brand, and then produce a poster and TV ad with which to launch it. In the boardroom, Alan has to decide which team has best fulfilled his brief and who to fire.

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s03e09 Trade Sales 2007-05-23 20:00

Trade Sales

s03e09 · 2007-05-23 · 20:00

The candidates have to select groundbreaking and unusual products from around the world to introduce into the UK market. The teams have three products each to sell to London retailers and only a day in which to do it, and the team with the most money in orders will win.

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s03e10 Shopping Channel 2007-05-30 20:00

Shopping Channel

s03e10 · 2007-05-30 · 20:00

The teams are set a very public challenge – they have to sell live on TV. But before they can sell, they first have to choose the products they think will bring in the cash. One team goes for safe mid-price items, while the other decides to take a risk on some higher priced products. On the sales floor, they have an hour per team to sell, sell, sell. As half the team presents, the other half is controlling them from the gallery. But will their choices roll off the shelves, or will they be left embarrassed as they reach the boardroom? Sir Alan will make the final decision, and at the end of the day, one more will be fired, and there will only be five remaining.

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s03e13 Beyond the Boardroom 2007-06-03 20:00

Beyond the Boardroom

s03e13 · 2007-06-03 · 20:00

A profile of the most successful candidates from the 2007 series of The Apprentice, offering an insight into the real people behind the professional personas seen on the show.

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s03e11 Interviews 2007-06-06 20:00

Interviews

s03e11 · 2007-06-06 · 20:00

With only five remaining, the candidates that are left face a different kind of challenge. Instead of being split into teams and having a task to complete, they have to face a gruelling interview process as individuals. Each of them is to be grilled by three of Sir Alan's trusted business colleagues, and they are not in for an easy ride. At the end of the interviews, Sir Alan's three henchmen will report to him in the boardroom, and outline their findings. And then it's the candidates turn – but this week, three of them are going to be fired.

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s03e14 Why I Fired Them 2007-06-10 20:00

Why I Fired Them

s03e14 · 2007-06-10 · 20:00

A look back at the candidates who didn't make the cut. Talking about their worst moments, Sir Alan Sugar reveals how, each week, he decided who would hear that famous phrase - 'You're fired'.

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s03e12 Building Design 2007-06-13 20:00

Building Design

s03e12 · 2007-06-13 · 20:00

It's the final week, and the most important task of the interview process. Alan wants the finalists to come up with a hypothetical idea for what might go in place of a building on the South Bank he owns and is thinking of flattening, and then present that idea to an audience of 100 property, finance and architectural experts.

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