Last episode
The Final
s20e12 · 2026-04-16
Running · GB
The Apprentice
BBC One Reality
What it is
The Apprentice sees fourteen candidates, competing against each other for a position at Lord Alan Sugar's company. Each week the candidates take part in a task set by Lord Sugar. Each team will have a Team Leader who managers that group for that task. The team that performs the best will win a reward and avoid the boardroom. The losing team will be summoned to the boardroom where their team leader will be forced to pick two people in their team who we join them in the boardroom and a chance to be fired. After twelve weeks Lord Sugar will be left with his Apprentice, who will work for him at a salary of £100,000. Lord Sugar is very busy so he has Nick and Karen, who act as his eyes and ears, to inform him of what's going on.
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Episode guide
15 this season · 274 totals10e01 Ten Years of Selling 2014-10-14 20:00
Ten Years of Selling
Ambitious entrepreneurs start their fight for a life-changing investment as Lord Sugar reveals the first task - ten years of selling in just one day.
s10e02 Wearable Technology 2014-10-15 20:00
Wearable Technology
The candidates are summoned to Imperial College London, where Lord Sugar tells them that their next task is to design a piece of wearable technology.
s10e03 Home Fragrance 2014-10-22 20:00
Home Fragrance
Lord Sugar tells the teams he wants them to tap into one of the hottest trends in retail by creating their own range of home fragrance products.
s10e04 Online Video Channel 2014-10-29 21:00
Online Video Channel
The candidates are set a 21st-century task by Lord Sugar - creating their own video channels to go live on the world's largest video sharing site, YouTube.
s10e05 Coach Tours 2014-11-05 21:00
Coach Tours
The teams have two days to create their very own coach tours, persuading punters to part with their cash and take day trips to top tourist attractions outside London.
s10e06 Board Game 2014-11-12 21:00
Board Game
Lord Sugar asks the candidates to design a brand new board game, then sell it to shops across London. With the pressure on, one candidate drops a clanger.
s10e07 Advertising - New York 2014-11-19 21:00
Advertising - New York
Lord Sugar asks the candidates to come up with an advertising campaign for a new soft drink - and pitch the results to experts in New York City.
s10e08 Country Show 2014-11-26 21:00
Country Show
Lord Sugar asks the candidates to crack the rural market by picking products to sell at the Royal Bath and West show.
s10e09 Ten Years of Discount Buying 2014-12-03 21:00
Ten Years of Discount Buying
Lord Sugar wants to test the candidates's negotiation skills. They have one day to buy nine items, all of which have featured in previous years' tasks, at the best possible prices.
s10e10 Premium Pudding 2014-12-10 21:00
Premium Pudding
The candidates are asked to tap into an emerging trend by creating a brand new range of premium puddings.
s10e11 The Final Five 2014-12-16 21:00
The Final Five
Profiles of the remaining candidates as the tenth series of The Apprentice draws to a close, revealing the true stories behind the super-sized egos.
s10e12 Interviews 2014-12-17 21:00
Interviews
The remaining candidates have 24 hours to brush up on their business plans, before being interviewed by four of Lord Sugar's trusted advisers.
s10e13 Why I Fired Them 2014-12-18 21:00
Why I Fired Them
With Lord Sugar on the cusp of choosing his new business partner, this programme offers a chance to look back on the candidates who fell before the final hurdle.
s10e14 The Final and You're Hired 2014-12-21 21:00
The Final and You're Hired
The two finalists must launch their businesses with the help of some former candidates. The winner is decided and then interviewed by Dara O Briain.