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Gruen

ABC Reality Not rated yet

What it is

The Gruen Transfer is about advertising, how it works, and how it works on us. It decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts. From Season 5 the show was renamed "Gruen Planet" and expanded the topics covered to include political and commercial "spin" as well as advertising. In 2015 it is re-named as Gruen.

Episode highlights

Last episode

Episode 12

s18e12 · 2026-07-15

Next episode

None captured

Episode guide

10 this season · 189 total
s11e01 Supermarket Collectables & Google's New Campaign 2019-09-25 10:30

Supermarket Collectables & Google's New Campaign

s11e01 · 2019-09-25 · 10:30

Gruen returns with a deep dive into supermarket collectables, Google's new campaign and a Pitch persuading meat eaters to go vegan and vegans to eat meat. Joining Wil, Todd and Russel are Dee Madigan and Karen Ferry.

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s11e02 Banking Royal Commission & KFC 2019-10-02 10:30

Banking Royal Commission & KFC

s11e02 · 2019-10-02 · 10:30

No episode summary is available.

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s11e03 Spring Racing & Big Vitamin 2019-10-09 09:30

Spring Racing & Big Vitamin

s11e03 · 2019-10-09 · 09:30

No episode summary is available.

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s11e04 Influencers & Mental Health 2019-10-16 09:30

Influencers & Mental Health

s11e04 · 2019-10-16 · 09:30

No episode summary is available.

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s11e05 Milkvertising & INEOS 2019-10-23 09:30

Milkvertising & INEOS

s11e05 · 2019-10-23 · 09:30

Wil and the team look at milkvertising: how dairy and alternative milks are vying to fill our cups. Plus books as brands, the marketing marathon that was the INEOS 1:59 Challenge and It's Fix it or Bin it on The Pitch.

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s11e06 State Tourism & Spring Racing 2019-10-30 09:30

State Tourism & Spring Racing

s11e06 · 2019-10-30 · 09:30

Brandspiration, domestic tourism and how your state sells itself, the PR crisis engulfing spring racing season and a Pitch for and against Halloween. Wil is joined by Todd, Russel, Karen Ferry and Carolyn Miller.

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s11e07 Greenwashing & #philausophy 2019-11-06 09:30

Greenwashing & #philausophy

s11e07 · 2019-11-06 · 09:30

It's easy being green, according to brands. What campaigns are making a difference and what's just greenwashing? Plus, the fallout from #philausophy, wage theft and the Pitch takes on gambling. Wil is joined by Todd, Russel, Nitsa Lotus and Emily Taylor.

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s11e08 Infomercials & Heart disease 2019-11-13 09:30

Infomercials & Heart disease

s11e08 · 2019-11-13 · 09:30

How pizza + robots = $, a taxi campaign that puts the rank in taxi rank, the selling of Australia's worst serial killer & privacy vs oversharing on The Pitch. Wil is joined by Todd, Russel, Christina Aventi and Dee Madigan.

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s11e09 Streaming wars & Christmas cheer 2019-11-20 09:30

Streaming wars & Christmas cheer

s11e09 · 2019-11-20 · 09:30

It's a whole new world as Disney takes on Netflix in the streaming wars. A Pitch to double or halve the population. And Australia Post delivers Christmas cheer. Joining Wil are Todd, Russel, Claire Salvetti and Kirsty Muddle.

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s11e10 Christmas spirits & AfterPay and gratification now 2019-11-27 09:30

Christmas spirits & AfterPay and gratification now

s11e10 · 2019-11-27 · 09:30

On the Gruen final: getting into the Christmas spirits - how alcohol marketing is adapting to Aussies drinking less. AfterPay and gratification now, pay later. And on The Pitch, everything is fine vs everything is f***ed.

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